The channel coverage type are often forced to use large sales team sea tactics, channel layer at least to the county level, and even local market sales to retailers and consumers, high margin, high cost of sales, net profit in general.

Customer relations and administrative resources, often require the management team especially the responsible person of the enterprise to invest a lot of energy to maintain the relationship, mainly take the following strategy in product development, the quality of the products get on the line.

Trend: with the specialization of land circulation of farmers to improve the proportion of dealers rely solely on the product itself, the lack of competitiveness, and dealer iteration and standardized operation, channel of resource-based enterprises, especially after the two kinds of enterprise upgrades, channel coverage enterprises in product developers put resources to enhance the competitiveness and development. Large space.

3 marketing oriented

The whole company to marketing as the main orientation, followed by hot components and hot concept marketing planning and promotion, technical, formulation, preparation process and application technology are often become the concept of planning and promotion.

The concept of marketing promotion or marketing strategy, channel strategy is very flexible and can often play a good short-term effect; usually because the product no essence of innovation and technical support, product life cycle is short, have to push the new year.

Trend: with the rational consumption of professional growers increased, visual fatigue and dealers, simple marketing oriented enterprises, the prospect is not optimistic.

4 market segmentation technology brand

Focus on market segments, the key technology in deep going and help users get the results, using word-of-mouth to create brand and technology brands, products usually have higher purchase rate, but also has higher product margins.

The main products are usually application technical requirements higher, longer period of early development and accumulation of technology, technology development and technology dissemination price is also larger. Because of the high in the user’s brand trust of dealers, lower dependence on the capital turnover rate is higher. The disadvantage is the focus of market segments, enterprises tend to be small.

Trend: the real brand enterprises, has a good brand awareness and trust, sustainable development, and the pesticide market of small giant enterprises more such opportunities.

The 5 type of unfair competition

By increasing the content and enhance the effect of adding invisible components; or by playing with the concept of marketing, and even false and exaggerated publicity sales; or through tax evasion, illegal waste treatment to reduce the cost of unfair competition means to obtain profit.

These companies usually have better local government relations, small scale enterprises, flexible business strategy.

Trend: with the increasingly strict norms of national policy, and further promote the anti-corruption, as well as the local government of the non GDP single index transformation, the development of space more and more small; if you can not achieve effective transformation, will be eliminated by the industry.

1 technical resources

Create technical competitiveness through leading technology and scale advantages, the integration of technical preparations will be located in the settlement, preparation technical digestion of a development model, low margin, high price strategy, the sales scale earned net profits; often the sales team is small, the channel layer is extremely high, with the price of low profit enterprises (including non rolling price. Others do, only loss) is stronger in dealers and business circle of enterprise brand, product brand is general, non production technical preparation of product sales.

Trend: with environmental pressures, labor costs reduce the dividend, only made the top three varieties of technical and technical resources corresponding to the single product in domestic market will have better development, other products are difficult to follow up the development of good.

2 channel resources

Including channel coverage, customer relations and administrative resources. The products have subsidiary brand channel coverage, or the first generation and the two generation enterprises at the helm of guest relations to create channels of viscous advantage, or through the administrative relationship of resources to build the channel control force, through the channel competitiveness of multi product accumulation discuss, a development model to obtain profits.

Agricultural product prices continued to fall, farmers will slump, weak market demand; the mainstream business model has the advantages of simple imitation, product homogenization, intense competition; overcapacity, vicious competition, the enterprise brand product brand, development is not sustainable; zero growth of fertilizers and pesticides and agricultural products quality and safety policy pressure; continued investment in environmental protection increase the operation cost; industry net profit rate to decline further.

Deputy general manager of Sichuan Lier Chemical Co., Qiu Feng believes that the pesticide enterprise performance generally fell sharply; pesticide enterprises struggling to cope with the foreign acquisitions of domestic enterprises; layoffs, no bottom line of scrimmage, such as blindly follow the trend of the new, for example, do not finish the “customer”, no end “credit” etc.. To use, market response, dealers, retailers and farmers are called “difficult”, wait, don’t take that. These are the new normal performance.

His understanding of the new normal is different from the past, a relatively stable state. He pointed out that the Chinese economy entered a new stage and different period of rapid growth over the past thirty years. The quality and efficiency is the essence of the new normal. The new normal pesticide industry is the enterprise in the domestic market, the legal norms, promote enterprise standardization and rising costs (the new labor law, the new environmental law, the quality and safety of agricultural products, a new method of pesticide management introduction), product cost and operation cost of the enterprises and the illegal cost increases; the concentration of land to promote the planting depth transformation and integration industry structure adjustment and industry; rational just need to enhance the elasticity of demand, foam extrusion, marketing revenue dropped. He believes that under the new norm, based on the nature of the industry, driven by the innovation of quality and efficiency, establish differentiated core competitiveness to achieve the sustainable development of enterprises.

In the ninth session of China pesticide forum, Qiu Feng carried out and the development pattern of the pesticide market of our country enterprise he believes that the current pesticide enterprise market development in China there are 5 modes.

daily since 2014 in China since the new normal, all walks of life on the new normal has become a hot word, and the performance of the new normal under the new normal development of the industry has also become the focus of attention of the parties. The pesticide industry is no exception.

At present, the overall performance of China’s pesticide industry is not optimistic.

From the global situation, the global economy into recession, has not completely recover, has exacerbated the situation; El Nino effect is more and more big, southern flood and Northern drought and other weather disasters become the norm; the price inversion of international and domestic agricultural products, agricultural products prices continued to fall; many low international market, forced the domestic market to digest capacity.

The domestic situation is more severe

OPEC said today that Russia’s envoy, crude oil production in Russia is not a suitable option.

Russia’s envoy Vladimir OPEC Voronkov OPEC production in answer to the consensus problem that Russia opposes to cut oil production, this is not an option for Russia, will yield freeze at current levels for Russia is a better choice.

Venezuelan oil minister Pino earlier pointed out that Venezuela proposed non OPEC countries withdraw about 400 thousand -50 million barrels / day of crude oil from the market scale. Today have this proposal and Russian energy minister of communication, will be in Vienna again on the weekend.