Fashion brand into personalized tagging

Fashion brand into personalized tagging
If the technology is upgrading to be experienced by the “intellectual” class, then, “fashion” is to enhance the cultural self-confidence and must complete the “aesthetic education” course. The characteristics and connotation of fashion is one of the focuses of China’s textile industry to seek international competitiveness in the future. In the future, the textile and garment industry should gradually peel off the traditional impression labels, such as “low profit industry, sweat economy, labor intensive and low value-added manufacturing” “.

The fashion industry, must become the future development of the textile and garment industry, fashion personality dimension; economy, must be added the charm of the era is also destined to become the name card industry, enhance industry position, attention degree, discourse pathway.
Chemical fiber industry has already begun as early as 2012 on the fashion line, launched the “China fiber trends, show fiber for clothing, for the leading role of fashion and influence, as well as from the source of textile Innovation force.
By leading China fiber of popular research and strategic trends released, China’s chemical fiber enterprises to increase differentiation, high additional product development efforts, and constantly improve the enterprise R & D investment, the average R & D investment ratio increased from 2.5% in 2011 to 3.8% in 2015. In five years, continuing to enhance the brand value and influence to Shenghong group as the representative of the participating enterprises in the downstream customers, to achieve fame and fortune.

Fashion can not be separated from the support of creative design. China famous fashion designer Wu Xuekai said, China chemical fiber has a very strong, but in the apple to replace NOKIA digital, Kodak to replace the subversion of the times, China chemical fiber needs to the power of technology and fashion and the spread of the combine forces, make innovation more market value.
With the increasingly diversified consumer demand for products, flexible manufacturing has become one of the industry’s future development direction. Wang Huaping, vice president of Donghua University Research Institute pointed out that in the future, the industry to enhance product development capacity, should establish the online addition system, break through the scale and different bottlenecks, improve the efficiency of new product development, improve profit margins;

To reduce energy consumption in the process, should be set up, equipment, raw materials and other large data online quality control system, improve the quality management level of enterprises, reduce the energy consumption of enterprises; improving the quality, should be established to design and process simulation and optimization system, improve the process of intelligent differential functional quality of new varieties, improve the added value of the products in the leading market; that should provide new materials and new products, to provide customized products to meet customer demand.

At present, science and technology to people-oriented, humanities and technology integration has become the theme of post industrial era, consumers pay more and more attention to the cultural taste and artistic products, chemical fiber products must also be used in the era of cultural innovation and the pursuit of fashion, taste, a social psychology together, so as to develop breakthrough products directly, impress consumers.