China’s paint production ranks first in the world, competition continues to intensify

China’s paint industry is a different industry from other special industries, the overall level of paint industry, the overall low level of marketing. Market operation methods and rules of the game is different from the ceramic, wood flooring, hardware, lamps, up to the plate is almost the same, but in China this big market, paint companies have their own unique side.

China’s industrialization and urbanization process for the industrial coatings, architectural coatings and other rapid development provides an opportunity for China’s coatings industry, the technological level of rapid progress, the variety of paint is also increasingly rich and perfect, paint production has also been greatly improved. At present, China is the world’s largest paint producer. Prospective Industry Research Institute data show that in 2016 the paint industry over the year the size of industrial enterprises above designated size reached 18,997,800 tons to the global total coating production of about 64.557 million tons, accounting for the proportion of global output close to 29.42%, ranking first in the world.

According to incomplete statistics, the current nearly 10,000 paint companies are mainly concentrated in the Yangtze River Delta, the Pearl River Delta and the Bohai Sea region. From the provinces of the paint production accounted for the proportion of the national production point of view, in 2015, Guangdong Province, Jiangsu Province and Shanghai, the country’s top three paint production areas, Jiangsu Province, 199.33 million tons of production, Hunan Province, about 1.184 million Ton, ranking fourth and fifth in the country.

China’s paint industry’s market capacity prospects, the downstream demand will continue to maintain the growth momentum of the paint industry. According to statistics, in 2016 the paint industry over the annual industrial enterprises above designated size reached 18,997,800 tons, an increase of 7.2%; main business income reached 435.449 billion yuan, an increase of 5.6%.

After the development in recent years, the number of enterprises in the industry increased rapidly, the coatings industry market competition has become increasingly fierce, the current paint market environment has become increasingly complex. In the face of competition in the industry, many paint companies are seeking diversified development. At present, diversified development is one of the enterprises’ development strategies of many enterprises including paint enterprises. The so-called diversified development refers to the diversified development. The same product or service of a development strategy, but the implementation of the effect there are significant differences.

China’s current paint industry is about 80% of small and medium enterprises, and this part of the small and medium-sized paint enterprises occupy more than half of the domestic paint market share. In the environmental pressure, supply side reform, raw material prices continue to soar and many other factors under the influence of 80% of the paint business, more than 50% of small paint companies are facing the dilemma of collapse.